This new ad from Droga5 showcases a new type of shoe from Puma.
Described as light-injected footwear or L.I.F.T., these new age… WAIT A MINUTE!!!!!
No matter how many times I look at it, I still get L.I.F.W.
No seriously I looked it up, it’s really stands for: Long Island Forum for Technology, I was just being facetious.
Love the wow factor, I believe I even said ‘NO WAY!’ to myself when I worked out what the plum duck was going on.
Wonder if hey could do anything compelling enough to constitute a live show.
P.S. L.I.F.T. = Light injected foam technology (as far as I can tell)