I think it’s easy to get complacent over technology whilst we sitting in a digital tower. Augmented Reality for many, and indeed the general public, is a new and exciting development, yet every digital head seems to poo poo and turn as if just having been presented with a turd on a platter when presented with a new AR idea.
Mattel have launched forward through this digital snobbery and released the first ever AR enhanced toys. It’s a bit like Visionaries for us a children, someone always has to put the latest tech in a toy:
And so it has come to pass; Mattel have released a set of Avatar toys all with their own AR ‘i-Tags’.
It looks pretty limited, but it’s just a start.