I think it’s easy to get complacent over technology whilst we sitting in a digital tower. Augmented Reality for many, and indeed the general public, is a new and exciting development, yet every digital head seems to poo poo and turn as if just having been presented with a turd on a platter when presented with a new AR idea.

Mattel have launched forward through this digital snobbery and released the first ever AR enhanced toys. It’s a bit like Visionaries for us a children, someone always has to put the latest tech in a toy:

Remember these Nights of the Magical Light?

And so it has come to pass; Mattel have released a set of Avatar toys all with their own AR ‘i-Tags’.

It looks pretty limited, but it’s just a start.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s