No this is not another Asimo it is an in car navigator/friend.
It can remember city maps, favourite locations, home/work even recognises faces.
Here’s what Siegel says:
“When it merges knowledge about the city with an understanding of the driver’s priorities and needs, Aida can make important inferences,” said Assaf Biderman, associate director of the SENSEable City Lab. “Within a week Aida will have figured out your home and work location. Soon afterward the system will be able to direct you to your preferred grocery store, suggesting a route that avoids a street-fair–induced traffic jam. On the way Aida might recommend a stop to fill up your tank, upon noticing that you are getting low on gas.”