Here comes the Sun

Tropicana bring Inuvik out of the dark, by illuminating a 36 foot sun.

It is very freaking nice idea, and an even better execution, that annoys me for some reason.

Survivors of 30 Days of Night get sun and OJ

BBDO Toronto made the sun shine on Inuvik, Northwest Territories, raising a 36 foot wide helium balloon over the northern town as it emerged from weeks of darkness

The marketers also provided a free carton of Tropicana to every household in the community. The effort is part of the brand’s new Brighter Mornings for Brighter Days campaign.

Thanks Creativity online

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