As far as I know, Philips is building up to a release of its Parallel Lines campaign with 5 completely different movies all based around the same script.
‘There are millions of ways to tell a story. There’s only one way to watch one.’
The idea is clear and I’m already on the edge of my seat anticipating what the creative solutions are going to bring us. And the trailer… meh.
You can follow Philips on facebook (Yes, clever arse. You can follow many Phillips on facebook, but we’re talking about the electronics company now… There’s always one.)