Oooh, that was terrible headline… I like it!
But a bad pun is well worth the height in fashion you are about to see.
Introducing… KNVB Supporter Shirt (I think my title was better)
Case: KNVB Supporter Shirt
Challenge: Develop a premium for the 2010 FIFA World Cup.
Solution: The heads of the players of the Dutch national team are printed on the inside of T-shirts. The shirts are to be worn inside out when the Dutch team scores. This way the audience becomes part of the team.