Fan-tastic T-shirts

Oooh, that was terrible headline… I like it!

But a bad pun is well worth the height in fashion you are about to see.

Introducing… KNVB Supporter Shirt (I think my title was better)

Case: KNVB Supporter Shirt
Challenge:
Develop a premium for the 2010 FIFA World Cup.
Solution:
The heads of the players of the Dutch national team are printed on the inside of T-shirts. The shirts are to be worn inside out when the Dutch team scores. This way the audience becomes part of the team.

Thanks to Lol (of Nat and Lol fame) for finding this and Bas and Daan for creating it.

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