Since Mario and Wario shook up YouTube advertising in 2008, people have been trying desperately to get something a little different on the popular video hosting site. Although YouTube are very receptive to good ideas, they don’t like to rehash what’s already been done. So for the ad lads this may mean hair pulling frustration, but for casual onlooker i.e. the natural YouTube audience, this means we don’t see the same idea spread across different products as if branded ‘I can’t believe it’s not better’.
So imagine my delight and surprise in seeing the new Tipp-Ex ad. Follow the story, remember, if it was only as good as BBoy Joker, they wouldn’t have bothered:
I know not the agency, so let me know if you do.
But great work all round.