New Cravendale ad gets thumbs up

Sorry guys, but I’ve only just discovered this has not progressed from a draft since I first wrote it. I know the thumbed feline is well is out of the bag now, but nobody puts Jimmy in the corner.  Right Jimmy?


The new ad for longer life milk Cravendale aired on television last night.  The campaign created by ad agency Wiedens + Kennedy is a look at the world if Cats were to have opposable thumbs.  I personally like the ad and think the amusingly creepy cats with their west-end clicking, cross stitching thumbs are great rich characters that the brand can really have fun with.

There has been a lot of chat over the internet ‘this could be any milk’, Why did they ditch the old campaign’, ‘fake and gay’ all that stuff.  But my personal favourite was Jimmy the polydactyl pussy:


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