T-Mobile creates a live Angry Birds – Lies are for sharing:

T-Mobile have done it again!

Back in May the infamous T-mobile managed to absolutely destroyed another beautiful idea. This time they’ve taken the world’s favourite iPhone game and made it into a badly acted and poorly produced excuse for a live event. Now I’ve finally got over them trying to claim the flash mob by creating a rehearsed piece of painstakingly shite choreography, because they didn’t. I looked through their press releases and other statements and it turns out that they do always refer to it as a stunt. But this latest piece of marketing (ignoring the right Royal pigs ear they previously put out) persuades me to think of them more as something that rhymes with the aforementioned stunt.

Here… watch for yourself. Notice how their oh so precious smart phone is not secured to anything. See how the bird breaks through the wooden casket time and time again (without repair) and last but not least, exploding projectiles in an unmanned area? I don’t think so.

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!

So I’m not overly impressed and left wondering why the ASA have not already cut out the eyes from all those responsible. I mean stopped it. Of course I could be wrong and as with the flash mob I’d love someone to convince me otherwise.

Life is for sharing, yet impossible if it only exists within a closed set.

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