Going back to the start

Recently Chipotle Mexican Grill commissioned Johnny Kelly to create a short film to illustrate their belief in sustainable farming and naturally raised produce. Their back to the land attitude and clear dedication to food and quality spawned a beautifully crafted short with an original and perfectly placed soundtrack.

Back To The Start:

 

Chipotle also commissioned Willie Nelson to cover the Coldplay classic, ‘The Scientist‘. And all this without the aid of an ad agency. *gulp*

Compelling stuff. These few photos should help exemplify the talent that goes on behind the scenes… Whilst gradually convincing you of your inferior and comparatively craftless existence.

You can see the entire inspiring set of photos on Johnny Kelly flickr page.

And one last thing…

You must check out the Chipotle site. It’s beautifully designed and very well put together with some lovely interactive touches.

chipotle.com

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