Wünderful stuff

Müller release a ‘wonderfully’ nostalgic campaign that unfortunately seems to fall short of a point.

 

TBWA/London spent £20million on this campaign, yet I’m still not sure who it’s targeting or what the insight was. But although it leaves me wondering why, I do enjoy it. So… let’s hope it works.

Still if you want to talk about popular characters creating an inspiring ad… *cough cough*

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One comment

  1. Pingback: The Rare Canal Bear « FJNicholas

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