The Rare Canal Bear

BETC Euro RSCG Paris released this lovely TV spot yesterday, I don’t want to give too much away because unlike some advertising the overarching thought and endline really tie the whole piece together.


I can’t help but hear fragments of the Wilhelm Scream throughout the action scene, but that’s probably just me. I also wonder if the main character was influenced by Tim the Bear. It doesn’t matter if it is, as long as The Cleveland Show airs on Canal, then they are practically proving the point of the ad.

Love the ad.


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