Shrouded in mystery this one is.
But they do say this: Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen?
I do like the characterisation of each of the dogs although I can’t quite tell who the little pug on the left is supposed to be, I think I can narrow it down to R2 or Yoda?
There’s more on the site about the ‘Big Game Day’ but it’s still pretty vague.
Go here to find out more about ‘your invite’.