The latest ad for mobile Network Three is a return to the slightly surreal, this time held together with the line ‘Silly stuff. It matters‘.
Apparently 45% of mobile sharing is simply to make people smile. With this in mind the advertising agency, Wieden & Kennedy, have modled Three’s new campaign around celebrating the silliness of the internet. So seen as dancing and animals are always hot to trot (so to speak) why not start with a dancing pony?
However, with horse being hot on the menu, it wasn’t long before someone served up an alternative: