A few days ago Volvo Trucks released an ad, teasing the release of their latest ad.
Oh yes, we do that now.
As you may have guessed from the clever title, this campaign features ‘vans’, or in this case Volvo Trucks, and Van Dammes, just one, Jean-Claude (of course).
Tantalising isn’t it?
Well wait no longer. It is the 14th, we do have the stunt and it is awesome.
Volvo Trucks – The Epic Split
Thanks for pointing this one out @JanPruijser
I’m not here to tell you about anything, rather ask you… Why the f#€@ is there a submarine emerging from the center of Milan?
I remember when Land Rover did this, and it was good. I instantly knew the strong off-and even-under roading message they were trying to purvey. But apart from the regularly unsubtle hash tag (#L1F3) and the nerve racking presence of a Smart Car (please not the Smart car, please not the Smart car), my question is this… What is the message?
After deep dive into the possibilities, I have emerged with one life line… Genertel.
I’m assuming that they are an insurance company whose tagline paraphrases the great Forest Gump… ‘it Happens’.
‘It’ in this case being; L1F3 (life).
Seen as their website credits them as ‘Genertel Life’, I seem to have had my Eureka moment. However it was not obvious and not easy.
So in this world of disposable content and fleeting engagement, is this intriguing (and expensive) piece of stunt media enough to be considered worthwhile?
It will be interesting to find out.
I will leave you with the disappointing CCTV footage that ‘actually’ catches the moment the sub rose from the ground. It may also be worth noting this video was posted on Genertel’s YouTube Channel. *shakes head
Other activity can be seen on Twitter, Instagram, more on YouTube (including an interview with the italian submariners that emerged from the wreck) as well as a bespoke site: ProtectYourLife.it
So just in case you didn’t know what Facebook was, they made an ad.
I know, I know. And it’s probably more vomit inducing than you first imagined BUT… If you make it through the first 35 seconds you will be rewarded with the link at the bottom of the page.
Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another.
It is also important to note that these social guru’s have disabled comments and rating on this video.
Congratulations for surviving that saccharine monstrosity, now here is your reward:
This is a beautifully crafted and slightly informative video. I like to think of it as cardboard’s version of ‘I’m on a horse’.
Thanks to @AdKingUK for finding this.
From the beer that brought us my favourite ad EVER (Don’t worry, I’ve included it at the bottom)… comes the latest in comedy commercial capers from Carlton Draught. Their recent instalment follows some post heist bandits as they attempt a getaway from the local law enforcement. What separates this from any other classic chase scene is this… they don’t want to spill their precious Carlton Draught, so they make their escape on foot with the police in toe (and on toe). Don’t worry my Blues Brothers, it still contains all the classic car chase clichés, making this commercial… hilarious!
This practically perfect 80’s pastiche was created by Clemenger BBDO Melbourne. Good work boys! And here is another ‘big ad’ from that refreshing bar beverage that is… ‘Made from Beer’.
Weiden + Kennedy have consistently delivered awesome ads for the nearly defunct mens grooming brand, Old Spice. Since Isaiah Mustafa first exploded onto a horse and onto our screens in 2010, Old spice has experienced continuing commercial success (yes, we’re ignoring Fabio). The latest Old Spice manly manifestation, Terry Crews, has just released Vimeo’s first (as far as I know) interactive music video!
Watch carefully as Terry manipulates the instruments with his rippling muscular physique. Did you enjoy that? Well now it’s your turn. Hit (nearly) any key on your keyboard to smash cymbals, blow flaming saxophones and drop strings of sausages .
Watch me jam solo, then use the special interactive player to record your own remix. Go ahead, show me what you got!
[This was partially an experiment to see if the interactivity worked when embedded.]
So we’ve all heard the old buttered cat conundrum. How would a cat land if it had a buttered piece of toast attached to its back? Or… would it remain in a state of perpetual motion?
This classic theory has not only been put to the test but the test has been put to use.
Absolutely amazing work from Ogilvy, Sao Paulo!
I couldn’t decide whether it was a real drink or just a funky bit of content. So,to put any equally curious minds at ease, Flying Horse does exist.
Thanks to Adam Bright for finding this gem!
Despite my thoughts on the Ford KeyFree Unlocking being the latest and greatest tool for South African carjackers since the gun, this KeyFree Login is actually a really great idea.
It was only today as a took a stroll on the veranda that I pondered the parallels between todays passwords and yesteryears telephone numbers. I say this only in the sense that we hardly have cause to use them. I used to have my mind filled with all of my friends phone numbers, there are still a select few that haven’t yet fallen from my mind. However this was only because we used them, and often. Whenever we wanted to contact someone we didn’t just reach into our pocket to press speed dial 6, we walked to a phone box, inserted some coins and keyed in a number. That behaviour has since become extinct, which is good. What is not so good however are passwords. So many passwords. So many passwords to so many sites, cards and computers, how am I expected to remember them all? Thankfully our computers now cache passwords, so until I upgrade to the latest Mac Book Pro, and I probably won’t, I will not have to bother my brain in order to recall those confusing passwords I cleverly created to bemuse mischievous hackers and inevitably myself. Just like I’ll never have to remember another phone number.
Sad isn’t it.
Anyway, brilliant tech, good looking case study, and a random ramble. What more could you want from a Monday blog post?
This piece of amazing tech was once again pulled from the vaults of our innovation queen, @NaomiBM. Thanks!
Paddy Power do it again, this time it would appear they may have learnt from their previously pulled efforts and created a clean version of their latest ad to release alongside the ‘rude’ one.
As you can imagine, the clean version of this ad is exatly the same minus a little groan and a finger sniff. You van see it here.
Our friends down under have created an awesome digital display ad for Lynx. The only problem is… you can’t see it.
Unless you put on these kick ass polarised pink shades!
I think this was the work of Soap Creative down in Sydney.