Renault’s latest online offering has already accomplished viral success. Their simple test-drive video has already clocked up over 2.5 million views in under a week.
‘What did they do?’ I hear you cry. Jump from space? Make a pony dance? Gangnam Style???
No…. They made French girls dance in their underwear. #Winning
They also did a more female friendly version. Let me know what it’s like.
The latest ad for mobile Network Three is a return to the slightly surreal, this time held together with the line ‘Silly stuff. It matters‘.
Apparently 45% of mobile sharing is simply to make people smile. With this in mind the advertising agency, Wieden & Kennedy, have modled Three’s new campaign around celebrating the silliness of the internet. So seen as dancing and animals are always hot to trot (so to speak) why not start with a dancing pony?
However, with horse being hot on the menu, it wasn’t long before someone served up an alternative:
From the beer that brought us my favourite ad EVER (Don’t worry, I’ve included it at the bottom)… comes the latest in comedy commercial capers from Carlton Draught. Their recent instalment follows some post heist bandits as they attempt a getaway from the local law enforcement. What separates this from any other classic chase scene is this… they don’t want to spill their precious Carlton Draught, so they make their escape on foot with the police in toe (and on toe). Don’t worry my Blues Brothers, it still contains all the classic car chase clichés, making this commercial… hilarious!
This practically perfect 80’s pastiche was created by Clemenger BBDO Melbourne. Good work boys! And here is another ‘big ad’ from that refreshing bar beverage that is… ‘Made from Beer’.
Here are some awesome ads of late that I have loved.
Guardian; Three Little Pigs
This hit our screens a couple of weeks ago and it still makes me sit up every time I hear “Little pig, little pig let us in”. As far as advertising goes, the message is clear and the ad is entertaining and raises my opinion of an already very high profile brand. Amazing work.
HSBC: Serious Play
Another awesomely epic advertisement, this time from JWT as they tackle (see what I did there) the rugby 7s. I’m personally a big fan of dressing up so this ad had me hooked the moment I saw those freaking excellent toy soldier costumes, but mix in the classic ‘epic sports battle in a public space’ formula (see ’98 Nike Airport ad for another excellent example) and you’ve got a big thumbs up from me.
Sony Xperia “Made by Imagination”
Although I’m not the biggest Wes Anderson fan, in fact I can’t think of a movie he’s made that hasn’t made me fall asleep or cut myself, but the idea of brining kids irrepressible imagination to life is surely something even Wes can’t make less exciting than watching a turd go crispy.[vimeo https://vimeo.com/38787494]
I though I’d squeeze in a final entry from DraftFCB Beunos Aires… it’s for KY Jelly .
Thanks for this Lily!
Car ads are famously vacuous. Always trying hard to execute nothing but a feeling, sentiment or another unashamed display of ‘car porn’. But the latest offering from Audi does more than this, it offers an idea and more than that… It does it well.
Thank you @RichlyEvocative for showing me the light, the unmistakable light.
Other car manufacturers, please learn from this.
From the amazing bastards that brought you The Best Excuse Ever comes a practical piece of protection against anti-social media.
So you can now avoid pictures like this ever seeing the light of facebook:
Just another piece of genius from Argentinian agency Del Campo Nazca Saatchi & Saatchi.
Via Nathalie Turton
BETC Euro RSCG Paris released this lovely TV spot yesterday, I don’t want to give too much away because unlike some advertising the overarching thought and endline really tie the whole piece together.
I can’t help but hear fragments of the Wilhelm Scream throughout the action scene, but that’s probably just me. I also wonder if the main character was influenced by Tim the Bear. It doesn’t matter if it is, as long as The Cleveland Show airs on Canal, then they are practically proving the point of the ad.
Love the ad.
I missed this when it came out, which is a shame because it is just a beautiful piece of video. A practically unbranded ad for the opening of Westfield Shopping Centre in Stratford City, playfully documenting the evolution of dance, music and (more importantly) fashion from 13 Sept 1911 to 13 Sept 2011 (the date of opening). Just watch, enjoy and apologies for it being a month late:
Did anyone notice the branding? …No?
It blatantly starts and ends with the Westfield sign being partially in shot from a reverse angle. Who could miss that?
Shout outs go to The Viral Factory!
This blog post is to Michael… and all the other people/characters/legends that made this ad possible:
(Reference list at bottom)
I love it for so many reasons; The script, the direction, the characters, the cameos, the score, the memories… Possibly the most inspirational ad I can remember. Long Live play!
Created in New York by Deutsch a Lowe and Partners Company (I think I have to write it all).
I've made a list of all the references I noticed. Call of duty 2 - 0:07 Unchartered - 0:48 Final Fantasy - 0:48 Infamous - 0:56 Killzone - 0:56 Dead Space 2 - 0:59 MLB 11 - 1:03 Metal Gear Solid - 1:06 Hitman - 1:13 Twisted Metal - 1:14 Portal - 1:15 Little Big Planet - 1:16 God of War - 1:18 Tekken - 1:22 Madden 10 - 1:22 Bioshock - 1:37 Jak and Daxter - 1:45 Assassin's Creed - 1:46 (They may be a little early, but I wouldn't want you to miss anything.) Long Live Play!