I’m not here to tell you about anything, rather ask you… Why the f#€@ is there a submarine emerging from the center of Milan?
I remember when Land Rover did this, and it was good. I instantly knew the strong off-and even-under roading message they were trying to purvey. But apart from the regularly unsubtle hash tag (#L1F3) and the nerve racking presence of a Smart Car (please not the Smart car, please not the Smart car), my question is this… What is the message?
After deep dive into the possibilities, I have emerged with one life line… Genertel.
I’m assuming that they are an insurance company whose tagline paraphrases the great Forest Gump… ‘it Happens’.
‘It’ in this case being; L1F3 (life).
Seen as their website credits them as ‘Genertel Life’, I seem to have had my Eureka moment. However it was not obvious and not easy.
So in this world of disposable content and fleeting engagement, is this intriguing (and expensive) piece of stunt media enough to be considered worthwhile?
It will be interesting to find out.
I will leave you with the disappointing CCTV footage that ‘actually’ catches the moment the sub rose from the ground. It may also be worth noting this video was posted on Genertel’s YouTube Channel. *shakes head
Other activity can be seen on Twitter, Instagram, more on YouTube (including an interview with the italian submariners that emerged from the wreck) as well as a bespoke site: ProtectYourLife.it