Despite my thoughts on the Ford KeyFree Unlocking being the latest and greatest tool for South African carjackers since the gun, this KeyFree Login is actually a really great idea.
It was only today as a took a stroll on the veranda that I pondered the parallels between todays passwords and yesteryears telephone numbers. I say this only in the sense that we hardly have cause to use them. I used to have my mind filled with all of my friends phone numbers, there are still a select few that haven’t yet fallen from my mind. However this was only because we used them, and often. Whenever we wanted to contact someone we didn’t just reach into our pocket to press speed dial 6, we walked to a phone box, inserted some coins and keyed in a number. That behaviour has since become extinct, which is good. What is not so good however are passwords. So many passwords. So many passwords to so many sites, cards and computers, how am I expected to remember them all? Thankfully our computers now cache passwords, so until I upgrade to the latest Mac Book Pro, and I probably won’t, I will not have to bother my brain in order to recall those confusing passwords I cleverly created to bemuse mischievous hackers and inevitably myself. Just like I’ll never have to remember another phone number.
Sad isn’t it.
Anyway, brilliant tech, good looking case study, and a random ramble. What more could you want from a Monday blog post?
This piece of amazing tech was once again pulled from the vaults of our innovation queen, @NaomiBM. Thanks!
I want to kick off this post with a quick question:
What everyday item does Beck’s (the beer) have within its iconic shield?
I had no idea either (if you did, you should pat your self on the back and then have a long hard think about how much time you’re spending in the pub).
Well the answer is… A key.
Leo Burnett in Serbia have used this icon to extend their; ‘When I drink, I don’t drive’ campaign. They have created a neat mobile app that judges your sobriety and calls you a local taxi if it deems you too worse for wear.
Clever branding, but I can’t imagine it will be used for what it was intended. The sweet part is that it calls the taxi for you but surely if you know (or even think) you’re over the legal limit you should just not drive as apposed to gambling your (and everyone else’s) safety on a frivolous app. Although I do think it’s already served as a nice bit of awareness… I’ve learnt Beck’s logo is a key.
Don’t drink and drive!
Click to enlarge