This blog post is to Michael… and all the other people/characters/legends that made this ad possible:
(Reference list at bottom)
I love it for so many reasons; The script, the direction, the characters, the cameos, the score, the memories… Possibly the most inspirational ad I can remember. Long Live play!
Created in New York by Deutsch a Lowe and Partners Company (I think I have to write it all).
I've made a list of all the references I noticed. Call of duty 2 - 0:07 Unchartered - 0:48 Final Fantasy - 0:48 Infamous - 0:56 Killzone - 0:56 Dead Space 2 - 0:59 MLB 11 - 1:03 Metal Gear Solid - 1:06 Hitman - 1:13 Twisted Metal - 1:14 Portal - 1:15 Little Big Planet - 1:16 God of War - 1:18 Tekken - 1:22 Madden 10 - 1:22 Bioshock - 1:37 Jak and Daxter - 1:45 Assassin's Creed - 1:46 (They may be a little early, but I wouldn't want you to miss anything.) Long Live Play!
I really like this live little initiative to raise money for Child’s Play Charity, an online based organisation raising money through an ever growing community of online gamers.
Big Block Games have challenged themselves to create an RPG in just 14 days. You can watch their progress live as they design and develop the game from scratch.
Via Big Block Games
Over the next 14 days, from September 1st to September 14th, we’ll be building a complete RPG, live with video and blog updates. Our internal documents will all be live on Google Docs.
We’ve done preproduction on the concept, including concept art, and a prototype, and design work. However, not a line of code has been written for the final project, and not a pixel drawn.
The prototype in all its glory:
Concept art for the game:
Watch the development live here.
And you can donate here.
AND THERE”S MORE!!!
Every donation gets rewarded:
- Name a monster in the game
- More powerful weapons and items
- Access to all playable races
- A DRM-free downloadable version of the game after the sprint
- The top 100 donors receive a free copy of our other title, Black Market!
- The top 5 donors will receive custom characters
- The highest donor will become a major game character
T-Mobile have done it again!
Back in May the infamous T-mobile managed to absolutely destroyed another beautiful idea. This time they’ve taken the world’s favourite iPhone game and made it into a badly acted and poorly produced excuse for a live event. Now I’ve finally got over them trying to claim the flash mob by creating a rehearsed piece of painstakingly shite choreography, because they didn’t. I looked through their press releases and other statements and it turns out that they do always refer to it as a stunt. But this latest piece of marketing (ignoring the right Royal pigs ear they previously put out) persuades me to think of them more as something that rhymes with the aforementioned stunt.
Here… watch for yourself. Notice how their oh so precious smart phone is not secured to anything. See how the bird breaks through the wooden casket time and time again (without repair) and last but not least, exploding projectiles in an unmanned area? I don’t think so.
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!
So I’m not overly impressed and left wondering why the ASA have not already cut out the eyes from all those responsible. I mean stopped it. Of course I could be wrong and as with the flash mob I’d love someone to convince me otherwise.
Life is for sharing, yet impossible if it only exists within a closed set.
As if iPhones and the new Tron trailers were not cool enough… Coke Zero have combined the two, creating something cooler than the contents of Mr Freeze’s cool box.
Introducing Livecycle, an iPhone app that allows you to compete against opponents in a real world Tron battle.
Coke Zero presents the first location-based video game that lets you play a real-life version of Disney TRON: Legacy. Build a Light Wall as you move about the real world and earn points by forcing other players to crash into it.