A few days ago Volvo Trucks released an ad, teasing the release of their latest ad.
Oh yes, we do that now.
As you may have guessed from the clever title, this campaign features ‘vans’, or in this case Volvo Trucks, and Van Dammes, just one, Jean-Claude (of course).
Tantalising isn’t it?
Well wait no longer. It is the 14th, we do have the stunt and it is awesome.
Volvo Trucks – The Epic Split
Thanks for pointing this one out @JanPruijser
I’m not here to tell you about anything, rather ask you… Why the f#€@ is there a submarine emerging from the center of Milan?
I remember when Land Rover did this, and it was good. I instantly knew the strong off-and even-under roading message they were trying to purvey. But apart from the regularly unsubtle hash tag (#L1F3) and the nerve racking presence of a Smart Car (please not the Smart car, please not the Smart car), my question is this… What is the message?
After deep dive into the possibilities, I have emerged with one life line… Genertel.
I’m assuming that they are an insurance company whose tagline paraphrases the great Forest Gump… ‘it Happens’.
‘It’ in this case being; L1F3 (life).
Seen as their website credits them as ‘Genertel Life’, I seem to have had my Eureka moment. However it was not obvious and not easy.
So in this world of disposable content and fleeting engagement, is this intriguing (and expensive) piece of stunt media enough to be considered worthwhile?
It will be interesting to find out.
I will leave you with the disappointing CCTV footage that ‘actually’ catches the moment the sub rose from the ground. It may also be worth noting this video was posted on Genertel’s YouTube Channel. *shakes head
Other activity can be seen on Twitter, Instagram, more on YouTube (including an interview with the italian submariners that emerged from the wreck) as well as a bespoke site: ProtectYourLife.it
In this amazing viral stunt, a group of mischievous mates replumb an entire house so every tap flows with Tui beer.
What a horrible trick to pull. You really know who your friends are, hey?
You can watch the full length version here
The stunt was created by Saatchi & Saatchi New Zealand and although we may not believe every aspect of this pleasing prank, the sediment still remains.
Tui’s are a cool brand!
Renault’s latest online offering has already accomplished viral success. Their simple test-drive video has already clocked up over 2.5 million views in under a week.
‘What did they do?’ I hear you cry. Jump from space? Make a pony dance? Gangnam Style???
No…. They made French girls dance in their underwear. #Winning
They also did a more female friendly version. Let me know what it’s like.
Keeping up the festive theme:
THE HEINEKEN SOCIAL CHRISTMAS TREE
For 2011’s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 — 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore’s most spectacular festive landmark ever.
Created by Iris Worldwide