A few days ago Volvo Trucks released an ad, teasing the release of their latest ad.
Oh yes, we do that now.
As you may have guessed from the clever title, this campaign features ‘vans’, or in this case Volvo Trucks, and Van Dammes, just one, Jean-Claude (of course).
Tantalising isn’t it?
Well wait no longer. It is the 14th, we do have the stunt and it is awesome.
Volvo Trucks – The Epic Split
Thanks for pointing this one out @JanPruijser
I’m not here to tell you about anything, rather ask you… Why the f#€@ is there a submarine emerging from the center of Milan?
I remember when Land Rover did this, and it was good. I instantly knew the strong off-and even-under roading message they were trying to purvey. But apart from the regularly unsubtle hash tag (#L1F3) and the nerve racking presence of a Smart Car (please not the Smart car, please not the Smart car), my question is this… What is the message?
After deep dive into the possibilities, I have emerged with one life line… Genertel.
I’m assuming that they are an insurance company whose tagline paraphrases the great Forest Gump… ‘it Happens’.
‘It’ in this case being; L1F3 (life).
Seen as their website credits them as ‘Genertel Life’, I seem to have had my Eureka moment. However it was not obvious and not easy.
So in this world of disposable content and fleeting engagement, is this intriguing (and expensive) piece of stunt media enough to be considered worthwhile?
It will be interesting to find out.
I will leave you with the disappointing CCTV footage that ‘actually’ catches the moment the sub rose from the ground. It may also be worth noting this video was posted on Genertel’s YouTube Channel. *shakes head
Other activity can be seen on Twitter, Instagram, more on YouTube (including an interview with the italian submariners that emerged from the wreck) as well as a bespoke site: ProtectYourLife.it
In this amazing viral stunt, a group of mischievous mates replumb an entire house so every tap flows with Tui beer.
What a horrible trick to pull. You really know who your friends are, hey?
You can watch the full length version here
The stunt was created by Saatchi & Saatchi New Zealand and although we may not believe every aspect of this pleasing prank, the sediment still remains.
Tui’s are a cool brand!
Renault’s latest online offering has already accomplished viral success. Their simple test-drive video has already clocked up over 2.5 million views in under a week.
‘What did they do?’ I hear you cry. Jump from space? Make a pony dance? Gangnam Style???
No…. They made French girls dance in their underwear. #Winning
They also did a more female friendly version. Let me know what it’s like.
Keeping up the festive theme:
THE HEINEKEN SOCIAL CHRISTMAS TREE
For 2011’s festive celebrations, Heineken has created what could possibly be the world’s most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 — 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore’s most spectacular festive landmark ever.
Created by Iris Worldwide
I can’t say I agree with Carlsberg dropping their ‘Probably’ line for the far weaker ‘That calls for a Carlsberg’, but they have managed to pull out a good execution:
Created by Duval Guillaume Modem.
My little friend just posted this on facebook and for a while I was like, WTF? but then I was like, frikking adverts.
Obviously the best bit is where he starts stroking her face and turning her into much more attractive females. But why???
More interesting stuff: They filmed the footage in the park prior to her little walk… obvs, and she wore special glasses and a concealed camera in her bag to let her know where she was going.
Now here’s a shameless snapshot of semi naked woman.
Yup, I think I’m done here.
T-Mobile have done it again!
Back in May the infamous T-mobile managed to absolutely destroyed another beautiful idea. This time they’ve taken the world’s favourite iPhone game and made it into a badly acted and poorly produced excuse for a live event. Now I’ve finally got over them trying to claim the flash mob by creating a rehearsed piece of painstakingly shite choreography, because they didn’t. I looked through their press releases and other statements and it turns out that they do always refer to it as a stunt. But this latest piece of marketing (ignoring the right Royal pigs ear they previously put out) persuades me to think of them more as something that rhymes with the aforementioned stunt.
Here… watch for yourself. Notice how their oh so precious smart phone is not secured to anything. See how the bird breaks through the wooden casket time and time again (without repair) and last but not least, exploding projectiles in an unmanned area? I don’t think so.
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!
So I’m not overly impressed and left wondering why the ASA have not already cut out the eyes from all those responsible. I mean stopped it. Of course I could be wrong and as with the flash mob I’d love someone to convince me otherwise.
Life is for sharing, yet impossible if it only exists within a closed set.