Fair tweets for Fairtrade, fair enough
This is a lovely use of Twitter.
Ben and Jerry’s fairtrade icecream have developed a ‘fair tweet’ mechanism that utilises every unused character and transforms them into a short (or long depending on how much space you have left) promotional blurb.
I think it is a lovely and innovative way to spread a worthy and relevant message.
And here’s the website hard at work:
Visit the site and create your fair tweet here.