Fair tweets for Fairtrade, fair enough

This is a lovely use of Twitter.

Ben and Jerry’s fairtrade icecream have developed a ‘fair tweet’ mechanism that utilises every unused character and transforms them into a short (or long depending on how much space you have left) promotional blurb.

I think it is a lovely and innovative way to spread a worthy and relevant message.

And here’s the website hard at work:

Visit the site and create your fair tweet here.

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